Free SWOT analysis template
Lay out strengths, weaknesses, opportunities and threats for a business, product or plan, then turn them into strategies and next steps in 9 slides. Sample business included.
What's in this template
Slide 1: Should we open a second outlet?
- Second outlet decision · October 2026
Slide 2: Why we did this
- Decision: whether to open a second outlet in Whitefield in 2027
- Scope: the Koramangala outlet and our delivery business
- Sources: 410 customer survey replies, 12 months of sales, a review of 6 competitors
Slide 3: Strengths (internal)
- 4.7-star rating from 1,900 reviews on Google and Zomato
- 38% of customers order again within a month
- Our own farm supply for greens keeps food costs at 29%
Slide 4: Weaknesses (internal)
- 64% of sales come through one delivery app
- Kitchen is at capacity from 12:30 to 2 pm
- The founders still do all purchasing and hiring
Slide 5: Opportunities (external)
- Two office parks with 18,000 staff open in Whitefield in 2027
- Healthy-food delivery in Bengaluru growing 22% a year
- Three companies have asked about weekday catering
Slide 6: Threats (external)
- A national salad chain opening 4 outlets in the city
- Rent in Whitefield up 15% in a year
- Delivery app commission rising from 22% to 25%
Slide 7: Strategies: build on strengths
- Strengths × opportunities
- Open in Whitefield next to the office parks
- Launch weekday catering for the 3 companies that asked
- Strengths × threats
- Start a loyalty programme before the chain opens
- Lead with our farm-to-bowl story in marketing
Slide 8: Strategies: fix weaknesses
- Weaknesses × opportunities
- Our own ordering site to cut app dependence
- A central kitchen that can serve both outlets
- Weaknesses × threats
- Hire an operations manager before expanding
- Negotiate a lower commission for exclusive dishes
Slide 9: Priorities and next steps
- Sign Whitefield lease under ₹2.4 lakh a month · Meera · by 31 Jan
- Launch own ordering site · Karan · by 15 Dec
- Hire operations manager · Meera · by 1 Dec
- Review this SWOT again in April 2027
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