Free sales kickoff deck template
Open the sales year with energy and a plan: last year’s results, this year’s targets, territories, the playbook and the incentives. Sample sales team included.
What's in this template
Slide 1: Sales kickoff 2027
- Last year in numbers, this year’s target and how we get there.
Slide 2: 2026 was our best year yet
- $38.6M New bookings (112% of quota)
- 214 New customers
- 27% Win rate, up from 22%
Slide 3: What worked, and what we leave behind
- Keep doing
- Demo in the first call, not the third
- Multi-threading: 3+ contacts per deal
- Partner-sourced deals closed 40% faster
- Stop doing
- Discounting above 20% to hit month-end
- Chasing deals under $15K in enterprise
- Updating the CRM only on Fridays
Slide 4: The 2027 plan
- Targets, territories and how we win
Slide 5: The 2027 number is $48M
- $48M New bookings target
- $1.2M Average quota per rep
- $62K Target average deal size
Slide 6: Four territories, each with a clear owner
Slide 7: One playbook from first call to signature
- Discover: agree the business pain in writing
- Demo: show their workflow, not every feature
- Prove: a 14-day pilot with a success plan
- Close: mutual action plan with dates both sides own
Slide 8: Hit your number and it pays
- 10% Commission up to quota
- 15% Above quota, uncapped
- 2 Club trips: Cancún and Lisbon
Slide 9: Why we sell what we sell
- Fieldstone gave our field teams back a full day every week.
Slide 10: Go win 2027
- First pipeline review: Monday 18 January · Sam Carter, CRO