Free research findings template
Present a study in 10 slides: the question, how you researched it, headline numbers, three findings with evidence, what it means and recommendations. Sample study included.
What's in this template
Slide 1: How small cafés choose software, in their own words.
- 24 owner interviews and 310 survey answers across three cities.
Slide 2: What we wanted to learn
- How café owners find and pick software
- What makes them stop paying for it
- How much they will pay, and how
Slide 3: How we did it
- 24 Owner interviews
- 3 Cities
- 310 Survey answers
Slide 4: Where owners found their last software
Slide 5: What we found
- Three findings that change our plan
Slide 6: 1. Owners trust other owners, not ads
- 17 of 24 found their last software through another owner
- WhatsApp groups of owners are the main channel
- Ads were mentioned by only 2 people
Slide 7: 2. Setup time decides the sale
- Owners give a new tool one afternoon, at most
- Anything needing a laptop is dropped
- Phone-only setup was the top request
Slide 8: 3. Price must be flat and monthly
- I can’t have a bill that changes. Tell me the number and I’ll decide today.
Slide 9: What it means
- Do more
- Referral rewards for owners
- Setup in under 30 minutes on a phone
- One flat monthly price
- Do less
- Paid ads to cold audiences
- Features that need a laptop
- Commission-based pricing
Slide 10: Recommendations
- Launch an owner referral program in November
- Rebuild onboarding for phone-only setup
- Test ₹1,999 flat against current pricing
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