Free startup pitch deck template

A 13-slide seed pitch in the order investors read: problem, why now, solution, traction, market, model, competition, team and the ask. Sample company included.

What's in this template

Slide 1: Brewline keeps regulars coming back.

  • Ordering and loyalty software for independent coffee shops.

Slide 2: Independent cafés lose 1 in 5 orders at the rush

  • Queues of 8+ minutes between 8 and 10 am
  • Walk-outs cost a typical café ₹2.4 lakh a year
  • Chain apps lock out the 92% of cafés that are independent

Slide 3: Why now

  • UPI made phone payments universal in under 5 years
  • Café count in India grew 3x since 2020
  • Customers now expect to order ahead, even at small shops

Slide 4: Brewline lets regulars order ahead and come back

  • For customers
  • Order and pay from a QR code or the app
  • Pick up without queuing
  • Earn a free drink every 8 visits
  • For café owners
  • Live order screen at the counter
  • Loyalty and offers with no extra staff
  • Setup in one afternoon, ₹1,999 a month

Slide 5: Traction: 214 cafés, growing 38% a quarter

  • 214 Paying cafés
  • $41K Monthly recurring revenue
  • 2.1% Monthly churn

Slide 6: Paying cafés, quarter by quarter

    Slide 7: A $1.2B market we can reach today

    • $9.4B Café software in South and Southeast Asia
    • $1.2B Independent cafés in India
    • $86M Our 3-year target

    Slide 8: Each café pays back in 4 months

    • How we charge
    • ₹1,999 a month per outlet
    • 1.5% on online orders
    • Average café pays $46 a month
    • Unit economics
    • Customer acquisition cost: $180
    • Gross margin: 81%
    • Lifetime value: $1,900

    Slide 9: Built for independents, not chains

    • Alternatives today
    • Chain apps: only for big brands
    • Delivery apps: 20–30% commission
    • Paper stamp cards: no data
    • Why Brewline wins
    • Flat price a small café can afford
    • Customers stay the café’s, not ours
    • Works on the phone the owner already has

    Slide 10: A team that has run cafés and built payments

    • Asha Menon, CEO: ran 3 cafés in Bengaluru for 6 years
    • Leo Fernandes, CTO: built UPI checkout at a top fintech
    • Mei Tan, Design: led the ordering app at a delivery unicorn

    Slide 11: The ask

    • Raising $1.5M to reach 1,000 cafés

    Slide 12: Use of funds over 18 months

    • 45% Sales team in 4 cities
    • 35% Product and engineering
    • 20% Marketing and partnerships

    Slide 13: Thank you

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